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The “Secret” Coast? Coastal Mississippi unveils new tourism campaign

Is the Mississippi Gulf Coast the best kept secret of the tourism world? The Coastal Mississippi Board of Commissioners says yes – and unveiled a new ad campaign.

Coastal Mississippi is also the new name of the organization formerly known as Visit Mississippi Gulf Coast and is “charged with promoting South Mississippi as a tourism and convention destination worldwide.”

In a news release, the chairman for the organization, Richard Chenoweth said: “Coastal Mississippi: the Secret Coast showcases the fact that this region is a truly unique and undiscovered destination, offering relaxation, adventure and a variety that today’s travelers are looking for.”

The ad campaign comes with a video that ends with the line “Some people don’t know our name, but that’s okay. Makes it easier to learn yours.”

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