SuperTalk Mississippi

Airbnb continues to grow in Mississippi

photo courtesy of Air bnb

Airbnb, the world’s leading community driven hospitality company, announced that its Mississippi host community earned a combined $10.6 million in supplemental income while welcoming approximately 89,000 guest arrivals to the state in 2018.

This comes as Mississippi residents increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. There are now over 1,800 Mississippi hosts who share their homes via Airbnb, typically earning about $3,700 annually in supplemental income.

Yet, statewide data indicates that Airbnb and its host community appear to be complementing, rather than competing with the Mississippi hotel industry. According to the most recent Visit Mississippi report, Mississippi hotels continue to experience increases in occupancy and demand, with 900 hotel rooms currently under construction throughout the state even as local hosts welcomed hundreds of thousands of guests. This suggests that Airbnb is opening up the state to a new slice of prospective tourists by catering to travelers less able to afford hotels, those who desire to stay in neighborhoods or cities that lack hotels, and families who prefer to be together under one roof.

The home sharing community provides significant value through expanded lodging capacity for Mississippi communities when hotels sell out during big events. These include Oxford and Starkville during college football weekends, as well as Jackson during legislative session.

In addition to the new income going into the pockets of Mississippi homeowners, the state is generating new revenue through a tax agreement between Airbnb and the Mississippi Department of Revenue that allows the company to collect the state sales tax and local tourism taxes on behalf of its local hosts and remit the revenue directly to the state. Airbnb recently announced that it delivered $1 million tax revenue to the state in the first year of their agreement, outpacing the original projection of $245,000.

Airbnb recently announced the #1 most wish-listed (i.e. popular/desired) Airbnb homes in the top 20 home sharing cities in Mississippi.

Below is an overview of 2018 guest arrivals and total host income, broken down by the top 15 counties.

County 2018 Total Host Income 2018 Total Guest Arrivals
Harrison $2.8 million 23,000
Lafayette $2.1 million 13,000
Hinds $988,000 9,300
Hancock $805,000 6,200
Jackson $641,000 5,400
Oktibbeha $477,000 3,700
Adams $354,000 4,100
DeSoto $297,000 3,600
Jones $187,000 2,400
Lee 178,000 1,900
Forrest $178,000 2,000
Warren $170,000 1,600
Coahoma $155,000 1,500
Rankin $152,000 1,300
Bolivar $115,000 900

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