SuperTalk Mississippi

PETA Billboard Raises Some Eyebrows

JACKSON, Miss. – A rather blunt way of telling Mississippi they need to fix their unhealthy lifestyle, PETA just put up a billboard in the capital city that thousands of Mississippians will see while driving across I-20 each day. The billboard shows a woman grabbing her “love handles” of her oversized midriff next to the caption “Hold the Cheese-Go Vegan.”

PETA’s point behind this? That if Mississippi wants to rid itself of its bad reputation as the sickest and fattest state in the U.S., its residents should start thinking about eating fewer animals as well as the health-deteriorating products that come from their bodies.

Mississippi finished near the bottom of America’s Health Rankings and came in last against every state in America in the rankings from last year. The reason for this is because of the high obesity rates and diabetes both linked to diets high in meat, eggs and dairy products.

Stephanie Shaw who works for the Special Products Division at PETA in Los Angeles says, “By choosing healthy vegan food instead of dairy products Mississippians can avoid the number one source of saturated fat in the American diet. Typical cheeses are about 70% fat, filled with sodium and artery clogging cholesterol and dairy products have been linked to breast, prostate and ovarian cancers.”

PETA wants everyone to be aware of the harmful toxins they’re putting in their body and to “hold the cheese.” They believe going vegan is the best solution for you and your weight.

If you are interested in losing weight and getting healthy you can visit PETA’s website at for a free vegan starter kit.

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