Two firms with a local presence are combining their resources to help mid-sized and large businesses in Mississippi thrive through uncertain times.
Epic Pivot and Edit Media recently announced the partnership intended to aid businesses in customer understanding, strategy, and innovation. Epic Pivot was founded on the basis of figuring out what customers want and creating plans for clients to grow and adapt. Paired with the storytelling abilities of Edit Media, the partnership promises to create strategical and marketing plans that really work.
“When we began, it was the height of the real estate crisis, a precipitous recession. At that point, we offered a full range of growth services. We later paired our offerings to just the strategy and innovation consultation,” Epic Pivot Managing Partner Michael Graber explained. “However, given the market phenomena such as AI and other forces, we see the strategic partnership as getting back to our roots.
“It is necessary for clients to discern data, make actionable growth plans, and socialize it internally and in the market to break through and stay on top.”
The partnership offers an array of services, including customer research and insights, strategic planning, purposeful transformation, employee experience, rapid innovation, internal and external communications, marketing campaigns, and public relations.
According to the announcement, the partnership will help businesses understand their customer base to the fullest through strategies that align brand, purpose, and performance. The result will be increased customer loyalty, higher market share, and a more resilient business model.
“We’ve long been admirers of the business transformation and innovation work Epic Pivot achieves, and we see immense potential in the full suite of services our combined clients can now access,” Edit Media President Alexandra Shockey said. “Truly, we can now offer unparalleled customer-driven business and marketing strategies to keep companies several steps ahead of their competitors.
Epic Pivot was founded in 2007 and contracts with both privately held and Fortune 1000 companies, nonprofits, municipalities, and private equity firms. Clients include St. Jude Hospital, Bayer Consumer Health, and Rheem Manufacturing. Edit Media, with a presence in Oxford, Jackson, Memphis, and Nashville, has a strong track record of helping medium and large businesses and nonprofits grow through intentional marketing and communications solutions.
