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Buy me some peanuts and Cracker…Jill?

Cracker Jill comes to life through five different representations on a series of special-edition bags (Photo courtesy of Frito-Lay)

With Minor League Baseball starting in Mississippi this weekend, you might just be seeing an old favorite with a new name at ballpark concession stands.

Cracker Jack recently unveiled new characters named “Cracker Jill” as a way to honor the accomplishments of women in sports.

“After more than 125 years as one of sport’s most iconic snacks, Cracker Jack® is adding a new face to its roster, with the introduction of Cracker Jill™ to celebrate the women who break down barriers in sports,” PepsiCo said in a press release announcing the new characters from Frito-Lay. “Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year’s baseball season in professional ballparks across the country and through a donation of $5 or more to the Women’s Sports Foundation.”

The company plans to also donate $200,000 to the Women’s Sports Foundation, a national non-profit that conducts research and advocacy and supports community programming, to help girls and women across the country reach their potential in sport and life.

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