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Jackson State launches PREMIER to prepare student-athletes for NIL era

The Jackson State Division of Athletics has selected Opendorse to provide Jackson State student-athletes with education and resource opportunities to capitalize on their Name, Image, and Likeness (NIL). Jackson State is the first HBCU to sign an exclusive agreement with Opendorse to include its entire suite of offerings. JSU has been a partner with Opendorse since June 2020.

Jackson State student-athletes will be able to take advantage of NIL educational programming via Opendorse Ready. The unique program, tailored specifically for Jackson State, is called PREMIER.

“We are thrilled to announce our partnership with Opendorse,” said JSU Vice President and Director of Athletics Ashley Robinson. “We went through a comprehensive assessment of the firms offering NIL services and are assured we will deliver our student-athletes with cutting-edge technology and the assets to amplify their NIL earning potential.”

With Opendorse Ready™, Jackson State will empower Tiger student-athletes with a custom assessment of their current brand value alongside a roadmap to maximize it. The program includes live consultation sessions with industry leaders and provides on-demand access to the NIL Masterclass, a video series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players’ Tribune, and Overtime.

“Jackson State is dedicated to providing the resources student-athletes need to succeed in the NIL Era,” said Opendorse CEO Blake Lawrence. “PREMIER will equip these athletes with the very best in NIL education, brand building, and compliance technology. We’re proud to empower JSU student-athletes build, protect, and ultimately, monetize their personal brands with Opendorse.”

JSU has access to the entire Opendorse suite: Opendorse Ready, Opendorse Monitor, and Opendorse Social.

Opendorse Ready™

Opendorse Ready is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.

Opendorse Monitor™

Opendorse Monitor is the compliance product athletes use to protect their brand. With Monitor, athletes can seamlessly disclose activities to simplify compliance and safeguard eligibility. Institutions are able to evaluate transactions and protect their interests.

A new feature within Monitor is the NIL Policy Kit. The Kit is built to allow college athletics programs to easily customize and generate a clear NIL policy to support athletes, staff, and stakeholders. It is likely that a defined policy will be mandated or highly necessary as changes to NIL legislation take hold.

Opendorse Social™

Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.

Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 60,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.

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