The Natchez Trace Parkway has been named the winner of the National Scenic Byway Foundation’s 2023 Byway Organization Award for Communication.
This is one of the foundation’s eight national awards presented annually.
The Natchez Trace Compact (NTC), which represents the parkway across three states, is made up of three state tourism offices and 18 community destination management organizations (DMO) that work together to encourage travelers to experience the “Unique Journey from Natchez to Nashville.”
Following the pandemic, the NTC highlighted the website’s enhanced interactive map and itinerary builder through digital advertising and social media, as well as updated community information.
Social media posts featured venues along the parkway as travel inspiration and included partnerships with digital influencers and the local DMOs.
Another boost to the parkway’s publicity was Colleen Creamer’s New York Times, article, “From Nashville to Tupelo on the Natchez Trace Parkway.”
The 444-mile Natchez Trace secured an extensive feature about her personal trek down the byway from Nashville to Tupelo in a hybrid vehicle.
