The family behind one of Vicksburg’s most prominent businesses has made a major contribution to Mississippi State University’s athletics program.
The Goldings, longtime Bulldog supporters, have donated $2.5 million to strengthen the university’s athletics department amid the ever-evolving college sports scene. For multiple years, the Golding family has consistently supported Mississippi State sports with generous donations.

“A huge thank you to Steve, Melody, Austin, Kirsten, and John Reid for their direct impact on Mississippi State Athletics,” Mississippi State Athletics Director Zac Selmon said. “The Goldings care deeply for our university, our community, and our state. Their thoughtful decision to join us in this pursuit is a testament to their generosity and relentless competitive spirit. We are grateful.”
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Per a release from the university, the Golding family’s investment in the State Excellence Fund will enhance student-athlete resources and provide critical support in a highly competitive national environment. A portion of the gift will also be allocated to the newly announced Billy W. Howard Indoor Practice Facility.
The Golding family – Steve, Melody, Austin, Kirsten, and John Reid – boasts being Mississippi State alumni. Austin was a student-athlete on the Bulldogs’ track and field team, and his wife, Kirsten, was a cheerleader. The family owns and operates Golding Barge Line in Vicksburg, where Steve serves as Chairman and Austin is President and CEO.
John Reid is President of Golding Land Company, LLC. Melody is an author, photographer, and artist whose work has been featured at The Smithsonian, the Congressional Hearing Room at the Department of Homeland Security, and numerous universities, colleges, and museums.

“Whether it’s running a successful business or competing in high-level athletics, ensuring your team has the resources it needs – while cultivating a relentless work ethic and a high-achieving culture – is something we firmly believe in,” Steve Golding said. “Mississippi State is a source of great pride for our family, and we want to be part of the solution as the department strives to reach new heights.”
In the past couple of years, Mississippi State has racked up tens of millions of dollars in donations and pledges, all aimed at helping the Bulldogs compete with top-tier programs in the age of name, image, and likeness, the transfer portal, and with a revenue-sharing decision looming.