NIL is the name of the game in college athletics right this moment, and every school is scrambling to put together deals and collectives for their student athletes. Mississippi State is no different, and thus The Bulldog Initiative was born. Brian Hadad talks to Charlie Winfield, director of State’s collective, to get a better idea of what his group does, how they plan to serve the university, and what they need from Bulldog fans to keep MSU athletics in a good place.