While Ole Miss didn’t find success on the field against Texas A&M this past Saturday, the university says that its first weekend of beer sales inside of Vaught-Hemingway Stadium was a success.
The Ole Miss Athletic Department stated that they sold 15,400 beers on Saturday for a revenue total of $128,000. A portion of those proceeds will be dedicated to areas of need within the university.
“I want to thank Centerplate, UPD and our other campus partners for helping maintain a safe environment and successful operation on Saturday,” said Ole Miss interim Athletics Director Keith Carter. “Most importantly, we appreciate Rebel Nation for showing up to support the team and creating a healthy atmosphere. We have received quality feedback from the weekend, and like all areas of our gameday, we will work on improving the fan experience and addressing any issues.”
The University Police Department reported two alcohol-related arrests on campus and four alcohol-related ejections from Vaught-Hemingway Stadium. Despite the largest crowd of the season, those numbers are only slight increases from the previous home game against Vanderbilt, which included two arrests and one ejection.
In addition, Ole Miss launched the ‘Responsible Rebs’ campaign last week that featured social media posts and campus signage encouraging safe and responsible practices on gameday. Key messages included staying hydrated, helping maintain a safe environment in The Grove and planning ahead for your trip home.
The Rebels have two home games remaining this season against New Mexico State (11/9) and LSU (11/16).