The SEC has a new top bird.
Wayne-Sanderson Farms, one of America’s leading poultry producers whose Sanderson Farms retail brand is based in Mississippi, announced a new multi-year sponsorship with the conference as the “Official Chicken of the Southeastern Conference.”
Beyond Mississippi operations, where the company produces nearly 14 million chickens per week, Wayne-Sanderson runs processing facilities in Alabama, Arkansas, Georgia, Louisiana, North Carolina, and Texas. Mississippi-based Sanderson Farms was acquired in a $4.53 billion deal by Cargill & Continental Grain in 2021.
“Wayne-Sanderson Farms is thrilled to team up with the SEC, a conference that shares our commitment to excellence and community,” Kevin McDaniel, president and CEO of Wayne-Sanderson Farms, said. “With 26,000 employees and 2,000 family farms spanning across the southeast, our roots run deep in SEC Country. We are honored to fuel the passion of SEC fans with the highest-quality chicken products, both on game day and every day.”
A multi-platform SEC-centric campaign will be launched in time for the upcoming college football season, continuing through basketball, baseball, and other sports, the company said in a release Monday.
In addition to the campaign, Wayne-Sanderson Farms is offering fans a chance to win tickets and a paid trip to the 2025 SEC Football Championship in Atlanta. To enter, follow the company’s social media accounts and tag a fellow fan.
